Strategic Marketing for Non-Profit Organizations 暢銷書籍推薦
Strategic Marketing for Non-Profit Organizations
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商品訊息描述:
What are challenges that marketers face in the world of nonprofit marketing? How crucial is it to teach your students who the target audience is when starting up a nonprofit organization versus other key concepts for managing the nonprofit sector?
The seventh edition emphasizes the challenges of nonprofit marketing and having to influence multiple audiences for long-term success. Chapter one will introduce the three key publics needed for non-profit organizations to grow and prosper:
? ?? Clients – May or may not provide sales revenues, but whose patronage is a key indicator of success;
? ?? Funding Agencies – Businesses and individuals who have to see progress and social value in order to keep providing resources;
? ?? Volunteers – Major resource outfits who find outfits like Habitat for Humanity International essential for achieving its goals;
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Strategic Marketing for Non-Profit Organizations
Strategic Marketing for Non-Profit Organizations 評價
網友滿意度：
前一陣子去書展看到很多書都很想買~~~~~
但那天居然忘記帶錢包出門 > <
整個非常的失落!!!!因為就是要去書展買書呀....
我真的很喜歡看書~日常沒事最大的休閒就是看書
從文學類到旅遊類等等什麼都看
所以買書是我的一大樂趣之一~~~~
最近朋友們都在推薦一本很好看的書!!!!
就是 Strategic Marketing for Non-Profit Organizations
是年度排行榜書籍耶!!!
我力馬上博客來購買~~~~~~
博客來時常有打折優惠 買書真得比較優惠唷~~~~
推薦給跟我一樣喜歡閱讀的朋友壓 :)
博客來傳送門順便一起給你囉~~~~~~
(●’ω`●）博客來e-coupon傳送門
柏克萊網路書局Strategic Marketing for Non-Profit Organizations
本週熱銷商品:
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採購Q＆A(改版書)  |
庫存整頓實務圖解  |
商品訊息功能:
商品訊息描述:
What are challenges that marketers face in the world of nonprofit marketing? How crucial is it to teach your students who the target audience is when starting up a nonprofit organization versus other key concepts for managing the nonprofit sector?
The seventh edition emphasizes the challenges of nonprofit marketing and having to influence multiple audiences for long-term success. Chapter one will introduce the three key publics needed for non-profit organizations to grow and prosper:
? ?? Clients – May or may not provide sales revenues, but whose patronage is a key indicator of success;
? ?? Funding Agencies – Businesses and individuals who have to see progress and social value in order to keep providing resources;
? ?? Volunteers – Major resource outfits who find outfits like Habitat for Humanity International essential for achieving its goals;
商品訊息簡述:
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